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In New York City, Billboard Rat-vertising From VCU Brandcenter Students Captures the Spotlight
April 11, 2025
RICHMOND, Virginia, April 11 -- Virginia Commonwealth University issued the following news on April 9, 2025:

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In New York City, billboard rat-vertising from VCU Brandcenter students captures the spotlight

The Ads for Rats team put its best foot forward - actually, 13 inches - to creatively find a big audience at a not-so-big height.

By Audrey Alder

It started with a common sight in New York City: rats. It led to a less common . . .

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