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Bold Packaging Colors Impact Consumer Behavior: Study Reveals Surprising Effects on Product Use
April 10, 2025
CHICAGO, Illinois, April 10 -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:

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Bold Packaging Colors Impact Consumer Behavior: Study Reveals Surprising Effects on Product Use

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence consumer perceptions . . .

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