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Central Michigan University: How Market Research Improves Business Outcomes
April 01, 2025
MOUNT PLEASANT, Michigan, April 1 -- Central Michigan University issued the following news:

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How market research improves business outcomes

Advanced statistical techniques can help improve customer satisfaction in the transportation industry

Author: Alisha Draper Toyzan

Market research isn't just about crunching numbers - it's about understanding people. Central Michigan University marketing faculty member Mike Garve . . .

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