Comscore Awarded U.S. Patent for Person-Level TV Audience Measurement, Transforming Precision in Media Targeting
November 21, 2024
November 21, 2024
RESTON, Virginia, Nov. 21 -- Comscore, a partner for planning, transacting and evaluating media across platforms, issued the following news release:
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Personifying Viewership Data Provides Predictive Models based on Big Data for Person-level Demographics within a Household Watching TV
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Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying . . .
* * *
Personifying Viewership Data Provides Predictive Models based on Big Data for Person-level Demographics within a Household Watching TV
* * *
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying . . .