Loyalty in the Age of the Emotional Consumer
October 31, 2024
October 31, 2024
NEW YORK, Oct. 31 (TNSres) -- Ogilvy and Mather issued the following news release on Oct. 30, 2024:
The old adage "loyalty is earned" has a whole new meaning in today's dynamic marketplace. The days of simply throwing discounts and rewards at customers are long gone. Today's discerning consumer craves connection. They want brands that resonate with their values, aspirations, and individual definitions of progress. This is where the power of emotional connections comes into . . .
The old adage "loyalty is earned" has a whole new meaning in today's dynamic marketplace. The days of simply throwing discounts and rewards at customers are long gone. Today's discerning consumer craves connection. They want brands that resonate with their values, aspirations, and individual definitions of progress. This is where the power of emotional connections comes into . . .