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Nielsen Launches Deduplicated YouTube CTV Campaign Measurement in Thailand
October 24, 2024
NEW YORK, Oct. 24 -- Nielsen Co., an information, data and measurement company, issued the following news:

Bangkok, Thailand - October 23, 2024 - Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Thailand.

Following the February announcement of the expansion of Nielsen's measurement of YouTube ads into 13 gl . . .

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