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American Marketing Association: The Club Med Lesson - How Service Organizations Can Improve Employee Well-Being and Enhance the Work Experience
October 23, 2024
CHICAGO, Illinois, Oct. 23 (TNSres) -- The American Marketing Association issued the following news release:

Researchers from Nanyang Technological University and EM Lyon published a new Journal of Marketing study that describes how, under certain conditions, customer interactions can rejuvenate service employees.

The study, forthcoming in the Journal of Marketing, is titled "Emotional Energy: When Customer Interactions Energize Service Employees" and is auth . . .

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