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Circana Reports Modest Gains in 2024 Back-to-School Tech Sales Amid Consumer Caution
October 17, 2024
CHICAGO, Illinois, Oct. 17 (TNSres) -- Circana, a company that says it is a leading advisor on the complexity of consumer behavior, issued the following news release:

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Wearables and tablets lead growth as overall revenue increases 1%, with value-driven spending shaping back-to-school sales trends

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United States back-to-school technology sales for 2024 showed a modest 1% revenue increase over last year, with average selling prices (ASP . . .

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