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SAS Institute: New Report - Undisciplined MarTech Impedes Customer Trust
October 09, 2024
CARY, North Carolina, Oct. 9 (TNSres) -- SAS Institute, a business analytics software and services provider, issued the following news release:

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Harvard Business Review Analytic Services report sponsored by SAS explores MarTech challenges and growing interest in GenAI

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Marketing technology (MarTech) can help companies create personalized experiences, deliver clear and consistent messages, and tailor content to relevant customer needs. . . .

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