Levi's Launches New Global Campaign Featuring Beyonce
October 01, 2024
October 01, 2024
SAN FRANCISCO, California, Oct. 1 -- Levi Strauss & Co. issued the following news release on Sept. 30, 2024:
The Levi's brand today announced a new campaign with global icon Beyonce. Following the release of "LEVII'S JEANS" -- a beloved track from "COWBOY CARTER," the critically acclaimed album exploring and redefining Americana -- Beyonce steps into the role of protagonist in "REIIMAGINE," a campaign inspired by the legacy of the Levi's brand and t . . .
The Levi's brand today announced a new campaign with global icon Beyonce. Following the release of "LEVII'S JEANS" -- a beloved track from "COWBOY CARTER," the critically acclaimed album exploring and redefining Americana -- Beyonce steps into the role of protagonist in "REIIMAGINE," a campaign inspired by the legacy of the Levi's brand and t . . .