Learners apply data-driven marketing strategies in Cornell certificate program
September 25, 2024
September 25, 2024
ITHACA, New York, Sept. 25 -- Cornell University issued the following news:
Marketing can sometimes feel abstract and uncertain, yet professionals in the field must meet the challenge of justifying their expenditures and linking them to key performance indicators each day.
Sachin Gupta, the Henrietta Johnson Louis Professor of Management at Cornell's SC Johnson College of Business, shares his statistics-based and data-driven approach to getting outstanding returns in hi . . .
Marketing can sometimes feel abstract and uncertain, yet professionals in the field must meet the challenge of justifying their expenditures and linking them to key performance indicators each day.
Sachin Gupta, the Henrietta Johnson Louis Professor of Management at Cornell's SC Johnson College of Business, shares his statistics-based and data-driven approach to getting outstanding returns in hi . . .