Gartner Survey Finds Only 52% of Senior Marketing Leaders Can Prove Marketing's Value and Receive Credit For Its Contribution to Business Outcomes
September 18, 2024
September 18, 2024
STAMFORD, Connecticut, Sept. 18 (TNSres) -- Gartner, an information technology research and advisory company, issued the following news release:
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Almost Half of CMOs Say Marketing Is Viewed As An Expense, Rather Than A Strategic Investment
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Only 52% of CMOs and other senior marketing leaders said they were successful in proving the value of marketing and receiving credit for helping meet enterprise objectives, according to a survey by . . .
* * *
Almost Half of CMOs Say Marketing Is Viewed As An Expense, Rather Than A Strategic Investment
* * *
Only 52% of CMOs and other senior marketing leaders said they were successful in proving the value of marketing and receiving credit for helping meet enterprise objectives, according to a survey by . . .