Journal of Marketing: Do Performance Rankings Effectively Motivate Salespeople to Improve Their Performance?
September 18, 2024
September 18, 2024
CHICAGO, Illinois, Sept. 18 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
Researchers from Vanderbilt University, San Diego State University, University of Denver, and University of Georgia published a new Journal of Marketing study that examines how the presentation of performance rankings influences critical outcomes, including salesperson quota attainment and employee turnover.
The study, forthc . . .
Researchers from Vanderbilt University, San Diego State University, University of Denver, and University of Georgia published a new Journal of Marketing study that examines how the presentation of performance rankings influences critical outcomes, including salesperson quota attainment and employee turnover.
The study, forthc . . .