Journal of Marketing: Embedding Social Goals Into Business Strategy Drives Profit and Purpose
September 04, 2024
September 04, 2024
CHICAGO, Illinois, Sept. 4 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
A new study published in the Journal of Marketing reveals that organizations integrating social goals into their core business strategies not only contribute positively to society but also unlock significant business benefits, creating a win-win scenario.
Conducted by researchers from Texas A&M University, Monash Universit . . .
A new study published in the Journal of Marketing reveals that organizations integrating social goals into their core business strategies not only contribute positively to society but also unlock significant business benefits, creating a win-win scenario.
Conducted by researchers from Texas A&M University, Monash Universit . . .