Why Do Some Tech Products Provide Years of Continued Use While Others Are Quickly Discarded? A New Study Explores
August 07, 2024
August 07, 2024
CHICAGO, Illinois, Aug. 7 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
Researchers from Radboud University, University of Galway, University of Melbourne, and University of Wisconsin-Madison published a new Journal of Marketing article that examines common events during the lifecycle of a variety of technology products from adoption to disposal and how companies must consider how they support or limit consumer . . .
Researchers from Radboud University, University of Galway, University of Melbourne, and University of Wisconsin-Madison published a new Journal of Marketing article that examines common events during the lifecycle of a variety of technology products from adoption to disposal and how companies must consider how they support or limit consumer . . .