Negative sentiment in environmental advocacy emails boosts engagement
July 18, 2024
July 18, 2024
ANN ARBOR, Michigan, July 18 -- The University of Michigan issued the following news:
Study: Go Negative for Clicks: Negative Sentiment in Environmental Advocacy Emails Is Associated with Increased Public Engagement
People find it hard to resist negative messages.
A recent University of Michigan study reveals that recipients are more likely to engage with emails containing negative sentiment sent by the Environmental Defense Fund, a U.S. based nonprofit org . . .
Study: Go Negative for Clicks: Negative Sentiment in Environmental Advocacy Emails Is Associated with Increased Public Engagement
People find it hard to resist negative messages.
A recent University of Michigan study reveals that recipients are more likely to engage with emails containing negative sentiment sent by the Environmental Defense Fund, a U.S. based nonprofit org . . .