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ESPN: Southwest Airlines Named 'Official Airline of the Southeastern Conference'
July 12, 2024
BRISTOL, Connecticut, July 12 -- ESPN, a sports media company, issued the following news release on July 11, 2024:

Today, Southwest Airlines(R) announces a new, multi-year sponsorship agreement with the Southeastern Conference (SEC) and SEC Network to be the "Official Airline of the SEC." The deal--officially launched on July 1--will primarily highlight the athletic contributions to SEC football, men's and women's basketball, baseball, softball, gymnastics, and women's soc . . .

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