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NBA Finals Presented By YouTube TV Draws Largest Game 1 Audience Share Ever on ABC With 20.3 Percent and Quadruples Viewership Vs. Rest of Television With 11 Million Viewers
June 08, 2024
BRISTOL, Connecticut, June 8 -- NBA, a part of ESPN, issued the following news release:

The 2024 NBA Finals Presented By YouTube TV - the Boston Celtics 18-point victory over the Dallas Mavericks - delivered the largest Game 1 audience share ever on ABC with 20.3 percent, quadrupling the viewership of the closest competition on television, according to Nielsen.

Additionally, the audience share in the coveted 18-34 demographic - 49.6 percent - is the largest ever for an . . .

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