Free People Takes a Bleating From PETA Over Dyeing Live Sheep Pink for Ads
April 15, 2024
April 15, 2024
PHILADELPHIA, Pennyslvania, April 15 -- People for the Ethical Treatment of Animals issued the following news release:
As Free People faces a backlash over its use of live sheep--including at least one who was dyed pink--in a marketing campaign that subjected the timid prey animals to chaos, fear, and confusion, PETA fired off an urgent letter to Urban Outfitters Inc., the brand's parent company, calling on the retailer to show some respect for sheep by pulling the ads and ending it . . .
As Free People faces a backlash over its use of live sheep--including at least one who was dyed pink--in a marketing campaign that subjected the timid prey animals to chaos, fear, and confusion, PETA fired off an urgent letter to Urban Outfitters Inc., the brand's parent company, calling on the retailer to show some respect for sheep by pulling the ads and ending it . . .