Rice sports finance expert examines 'the Taylor Swift effect' at Super Bowl LVIII and how the NFL is targeting women
February 08, 2024
February 08, 2024
HOUSTON, Texas, Feb. 8 -- Rice University issued the following news release:
Taylor Swift and Travis Kelce are all anyone is talking about heading into Super Bowl weekend, but how is the pop superstar affecting the National Football League 's bottom line as legions of 'Swifties' become football fans?
Sports finance expert Carrie Potter, an expert on the topic and lecturer in the Rice University Department of Sport Management , is available to discuss Swift's impa . . .
Taylor Swift and Travis Kelce are all anyone is talking about heading into Super Bowl weekend, but how is the pop superstar affecting the National Football League 's bottom line as legions of 'Swifties' become football fans?
Sports finance expert Carrie Potter, an expert on the topic and lecturer in the Rice University Department of Sport Management , is available to discuss Swift's impa . . .