Foundation for Economic Education Issues Commentary: Why Established Brands Often Struggle With Marketing
January 12, 2024
January 12, 2024
DETROIT, Michigan, Jan. 12 -- The Foundation for Economic Education issued the following commentary on Jan. 11, 2024:
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Why Established Brands Often Struggle with Marketing
By Kimberlee Josephson
Unlike startups that are expected to take risks, get messy, and challenge the status quo, larger established firms inherit what could be considered golden handcuffs, given that success can make change a challenge. Indeed, care must be taken not to . . .
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Why Established Brands Often Struggle with Marketing
By Kimberlee Josephson
Unlike startups that are expected to take risks, get messy, and challenge the status quo, larger established firms inherit what could be considered golden handcuffs, given that success can make change a challenge. Indeed, care must be taken not to . . .