Targeted News Service

Bad prescription? Strategies to improve racial health disparities can backfire
December 22, 2023

ANN ARBOR, Michigan, Dec. 22 -- The University of Michigan issued the following news release:

Science study: Increasing policy support for reducing racial health disparities

Journal of Communication study: Too close for comfort: Leveraging identity-based relevance through targeted health information backfires for Black Americans

Strategies used by doctors to increase patient engagement with health information may work with white Americans, but can backfire . . .

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