Tuesday - November 26, 2024
Holiday Sales are Tough to Resist. ETSU Asks Why.
December 07, 2023
JOHNSON CITY, Tennessee, Dec. 7 (TNSres) -- East Tennessee State University issued the following news:

Retailers - especially this time of year - excel at causing problems.

"By this," said Dr. Kelly Price-Rhea, "I mean they present the consumer with a problem the consumer didn't know they had."

Price-Rhea, an associate professor and director of the online Digital Marketing Program at East Tennessee State University, has spent her profes . . .

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