University of Groningen: Informing Donors About Use of Their Previous Donations Improves Donor Retention, Blood Supply
October 13, 2023
October 13, 2023
GRONINGEN, The Netherlands, Oct. 13 -- The University of Groningen issued the following news:
Blood donation services should inform donors about the use of their last donation in order to increase future donations. A new study by Edlira Shehu (Professor of Digital Marketing, University of Groningen) in collaboration with Besarta Veseli and Michel Clement from the University of Hamburg and Karen Page Winterich from Penn State University sheds light on this effective strategy to impro . . .
Blood donation services should inform donors about the use of their last donation in order to increase future donations. A new study by Edlira Shehu (Professor of Digital Marketing, University of Groningen) in collaboration with Besarta Veseli and Michel Clement from the University of Hamburg and Karen Page Winterich from Penn State University sheds light on this effective strategy to impro . . .