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U-M Expert: Backlash Against Pride Month Tests Corporate Commitment, Marketers' Mettle
June 06, 2023
ANN ARBOR, Michigan, June 6 (TNStalk) -- The University of Michigan issued the following Q&A on June 5, 2023, with Marcus Collins, clinical assistant professor of marketing:

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University of Michigan marketing expert Marcus Collins says Pride Month has become, in many ways, as accepted in the American cultural calendar as celebrations of Black history or Hispanic heritage.

The rise of the month marked progress for the LGBTQ community and "a cult . . .

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