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University of California-Riverside: Effective Messaging for Crowdfunding Campaigns
June 25, 2021
RIVERSIDE, California, June 25 (TNSJou) -- The University of California Riverside campus issued the following news:

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Research shows which types of updates and comments keep donations flowing

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Why do some crowdfunding campaigns hit or exceed their goals quickly while others languish? The answer often has to do with what finance experts call "herding," where people follow the crowd and invest wherever everyone else is investin . . .

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